10 SEO evening dresses online shopping Copywriting Mistakes 1.Don't shove as many keyphrases into the copy as humanly possible.It's not about the sheer volume of search terms you include.Yes, google and other engines should be able to follow what the page is about.Yes, engines are looking to match a searcher's query with search engine optimized content on your web pages, but which pages land at the top is decided through a series of calculations far more complex than any simple ratio.When you overload copy with keyphrases you sacrifice quality and user experience. 2.Don't lose sight ofBalance.If seo copywriting isn't about the percentage of keywords within the copy, then what is it about?Balance.You have two audiences with seo copywriting:The search engines and your site visitors. But surprisingly, theBalance doesn't come with serving both masters well. TheBalance comes in how much you cater to the engines.You see, your site visitors always come first.However, if you write with too little focus on the engines, you won't see good rankings.If you put too much focus on the engines, you'll start to lose your target audience.Balance alwaysBalance. 3.Don't let someone else choose the keywords.If keyword research isn't a service you offer, an seo firm, keyword specialist or some other professional that your client hires will have to conduct the research.Don't just accept keyphrases these folks toss your way.Ask to see the entire list with recommendations as to which terms would be best strategically. weddinges2014 4.Don't sacrifice flow for numbers.This is a follow up to number three and is a major issue with bad seo copywriting.Seos or clients sometimes insist on using hacked up search phrases that simply don't work in a normal sentence.The result is often some obnoxious sentence like,"If you're looking for candies samples free, you've come to the right place! "Forcing a phrase into the copy at all costs never turns out well. 5.Don't use keyphrAses thAt don't Apply to the pAge.If you operAte A site ABout wedding receptions, don't try to force A seArch term ABout wedding dresses into the copy just BecAuse it pulls A lot of trAffic. (A)Unless you sell, alter or design wedding dresses, it won't Be applicaBle. (B)Even if you manage to get the page ranked well for the phrase [wedding dresses], once the visitor clicks to your site and realizes you have nothing to do with wedding dresses, they will leave.It's a waste of time and effort and it creates a poor user experience. 6.Don't use misspellings and correct spellings on the same page.I fully understand that the misspellings of keyphrases can be valuable search terms.However, to mix correct spellings and misspellings within the same page of copy looks like you've got a bunch of typos in the content.It's just not professional.It's just not natural.Would you ever see brochure or newspaper copy that reads that way?I think not. 7.Don't use keyphrases the exact same way every time.This is how we end up with horrible seo copy that sounds like a 4th grader wrote it. (See 4. )There are lots of ways to use keywords in copy, not just one.In order to sound natural, you have to get creative with your keyphrase use.One way is to break wedding dresses australia online sale up phrases using punctuation.Since search engines don't pay attention to basic punctuation marks, you can easily write something using the search term [Real estate Hawaii] that reads like this: "Currently there is an impressive selection of available Real estate.Hawaii listings can be see? "Real estate"Is at the end of the first sentence and"Hawaii"Is at the beginning of the second sentence.
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